Description
Elevate your marketing expertise in our immersive webinar, where we not only explore the nuances of digital marketing strategy but also guide you in crafting actionable plans for success. Whether you’re a seasoned marketer or a budding entrepreneur, this webinar is your gateway to mastering the art of strategic planning and execution in the digital age.
Event Details:
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- Date: August 15, 2024
- Total Session Duration: 4 Hours
- Location: Virtual via Zoom
- Language: English
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Objectives:
- Strategic Framework: Learn how to build a robust digital marketing strategy that aligns with your business goals and resonates with your target audience.
- Tactical Mastery: Gain insights into the latest tools and tactics that will amplify the impact of your marketing efforts, from SEO and social media to data-driven decision-making.
- Audience Engagement: Discover strategies to create compelling content and foster meaningful engagement, turning casual visitors into loyal customers.
- Measurable Success: Understand key performance indicators (KPIs) and metrics to track the effectiveness of your marketing campaigns, ensuring a measurable return on investment.
- Adaptability: Stay ahead of the curve by learning how to adapt your marketing strategy to evolving market trends and consumer behaviors.
- Actionable Plans: Participate in hands-on sessions to create strategic marketing plans tailored to your business, ensuring a roadmap for success in the digital landscape.
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Agenda:
- What is Strategic Marketing?
- Understand the fundamentals of strategic marketing and its importance in achieving business goals. Learn how to align marketing efforts with overall business strategy.
- How to Create a Strategic Plan?
- Step-by-step guidance on creating a strategic marketing plan, including setting a vision, conducting a SWOT analysis, and defining SMART objectives.
- Environmental Scans
- Learn how to analyze external factors such as market trends, economic conditions, and competitive landscapes that can impact your marketing strategy.
- Target Market
- Techniques for identifying and segmenting your target market. Understand customer demographics, behaviors, and needs to tailor your marketing efforts effectively.
- Customer Journey
- Explore the stages of the customer journey from awareness to purchase and loyalty. Learn how to optimize each touchpoint to enhance the customer experience.
- SMART Objectives
- Develop clear, actionable marketing goals that are Specific, Measurable, Achievable, Relevant, and Time-bound. Understand how to track and measure success.
- Marketing Strategies
- Discover various marketing strategies, including digital marketing, content marketing, social media, and more. Learn how to select and implement the right strategies for your business.
- Key Performance Indicators (KPIs)
- Identify the key metrics to measure the success of your marketing campaigns. Learn how to analyze data and make informed decisions to improve marketing performance.
This comprehensive training will equip participants with the skills and knowledge needed to develop and execute effective strategic marketing plans, helping them achieve their business objectives and stay ahead of the competition.
Attendees will gain expertise in the following areas:
- Market Identification and Segmentation: Learn effective techniques for identifying target markets and segmenting audiences to tailor marketing strategies.
- Setting Objectives and KPIs: Understand the process of defining clear objectives and key performance indicators (KPIs) crucial for measuring marketing success.
- Industry Analysis: Develop skills in conducting insightful industry analysis to identify opportunities and threats, providing a solid foundation for strategic decision-making.
- Marketing Framework: Master the art of creating a comprehensive marketing framework that aligns with business goals, ensuring a strategic and cohesive approach.
- Tools Utilization: Explore the latest tools and technologies essential for executing successful marketing campaigns, from analytics platforms to automation tools.
- Freebie: Marketing Plan Template: As a bonus, receive a practical marketing plan template to jumpstart the application of acquired knowledge, providing a valuable resource for crafting strategic plans.
Who Should Attend:
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- Small Business Owners and Entrepreneurs seeking to grow their online presence.
- Professionals from various fields (IT, finance, healthcare, education, etc.) who wish to enhance their personal branding.
- Non-profit organizations and NGOs looking to increase their reach and impact.
- Marketing Assistants, Administrative Staff, and Team Members who want to complement their skills.
- Anyone curious about digital marketing and its potential benefits in their personal or professional life.
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About Lyn
Project Management Certification in Prince2 | Certified Management Consultant
Lyn Ola is an IT and business professional with expertise in Strategy and Marketing. She is sought after for her expertise in Digital Marketing, Project Management, and Software Development projects.
Steps for registration:
1. Click “Register Now”
2. Click “ADD TO CART”
3. Pay the registration fee using the provided payment options.
4. You will receive a confirmation email once your registration is complete. This email will include a calendar invite to help you block off the time for the webinar.
5. The Zoom link will be sent to your registered email address at least a day before the webinar. See you there!
Contact lyn@chimesconsulting.com for more details.
