Elevate your marketing expertise in our immersive webinar, where we not only explore the nuances of digital marketing strategy but also guide you in crafting actionable plans for success. Whether you’re a seasoned marketer or a budding entrepreneur, this webinar is your gateway to mastering the art of strategic planning and execution in the digital age.
Enroll today and embark on a journey to becoming knowledgeable in digital marketing strategies.
Participants will gain advanced digital marketing skills tailored for the travel agency industry.
Access to industry experts and their practical advice.
Learn how to implement digital marketing strategies with minimal to no cost.
Develop a competitive edge with the latest marketing trends and tools.
Implement what you learn immediately for tangible results in your business.
Connect with peers and professionals in the travel agency sector.
Don’t just take our word for it. Hear what past participants have to say!
Lyn Ola is a Marketing and IT Consultant, Professor, Corporate Trainer, and Businesswoman based in Manila, Philippines. She is the Founder and Managing Director of Chimes Consulting, an IT and Marketing Consulting company. She is also a Part-time Faculty at De La Salle University-Manila, where she teaches Information Technology and Marketing courses.
Lyn has over 15 years of experience in the IT and Marketing industries. She has worked in various roles, including Project Manager, Marketing Manager, and IT Consultant. She is an expert in digital marketing, project management, and software development.
Lyn is a certified Project Management Professional (PMP) and a Certified Marketing Communication Professional (CMC). She is also a graduate of the MBA-Marketing program at ESSCA Management School Budapest and De La Salle University-Manila.
Lyn is a frequent speaker and trainer on digital marketing and project management topics. She is also the host of the podcast “Digital with Lynola.“
In our strategic marketing training, you will delve into the essentials of strategic marketing and why it is crucial for business success. We’ll guide you through creating a comprehensive strategic plan, starting with setting your vision and performing a SWOT analysis to developing SMART objectives. You’ll learn to conduct environmental scans to analyze external factors impacting your business and identify your target market by understanding customer demographics and behavior. We’ll also explore the customer journey, optimizing each touchpoint to enhance customer experience.
Our sessions will cover various marketing strategies, including digital and content marketing, social media, and more, helping you choose the right tactics for your business. Finally, you’ll learn to identify and track key performance indicators (KPIs) to measure your marketing campaigns’ success, analyze data effectively, and make informed decisions to improve performance. This training is designed to equip you with the skills and knowledge to create and execute effective strategic marketing plans, ensuring your business achieves its objectives and stays ahead in the competitive market.
The training is designed for a diverse audience, including small business owners and entrepreneurs looking to grow their online presence, and professionals from various fields such as IT, finance, healthcare, and education who wish to enhance their personal branding. Non-profit organizations and NGOs aiming to increase their reach and impact can also benefit from the training. Additionally, marketing assistants, administrative staff, and team members seeking to complement their skills, as well as anyone curious about digital marketing and its potential benefits in their personal or professional life, will find the training valuable.
To register for a webinar, follow the registration link provided on the event page. Add the webinar to your cart, then fill out the necessary details and submit the form. After submitting, you will receive a confirmation email with further instructions.
Typically, our strategic marketing training webinars are designed to accommodate participants with varying levels of experience. While there are no strict prerequisites, familiarity with basic marketing concepts may enhance your understanding. We recommend a keen interest in marketing strategies and a willingness to engage in discussions and activities during the session.