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STRATEGIC MARKETING TRAINING

Elevate your marketing expertise in our immersive webinar, where we not only explore the nuances of digital marketing strategy but also guide you in crafting actionable plans for success. Whether you’re a seasoned marketer or a budding entrepreneur, this webinar is your gateway to mastering the art of strategic planning and execution in the digital age.

Enroll today and embark on a journey to becoming knowledgeable in digital marketing strategies.

August 9, 2024
@
8:00 AM - 12:00 NN

Why You Should Attend

Strategic Plan Development

Understanding how to construct a digital marketing strategy that aligns seamlessly with your business goals.

Advanced Tactical Insights

Acquire cutting-edge knowledge of the latest marketing tools and tactics.

Measurable Marketing Success

Develop a strong grasp of key performance indicators (KPIs) and metrics.

Audience Engagement Mastery

Learn how to create compelling content and foster meaningful engagement with your audience.

Better Campaign Assessment

Measure and evaluate the success of digital marketing campaigns, allowing for data-driven improvements.

Networking Opportunities

Connect with fellow attendees from diverse backgrounds and industries, creating valuable networking possibilities.

Testimonials

Hear What Our Clients Are Saying About Working With Our Team.

"Lyn Ola's webinar on strategic marketing was informative and interesting. She talked about important topics for businesses to stay competitive. I've learned useful tips that I’m excited to use in my own business to stand out from my competitors and improve our sales.”
Gab M.
“Lyn Ola's strategic marketing was a game-changer for my business. The actionable insights and real-world examples she provided helped us refine our marketing strategy, leading to a noticeable increase in our customer engagement and sales. Highly recommend!"
Sarah D.
"Lyn Ola's webinar exceeded my expectations. Her practical advice and innovative techniques gave me fresh ideas for our digital marketing and business planning. This webinar is a must-attend for anyone serious about enhancing their marketing skills."
Anne C.
Lyn Ola Meet the Image IT and Marketing

Lyn Ola

Lyn Ola is a Marketing and IT Consultant, Professor, Corporate Trainer, and Businesswoman based in Manila, Philippines. She is the Founder and Managing Director of Chimes Consulting, an IT and Marketing Consulting company. She is also a Part-time Faculty at De La Salle University-Manila, where she teaches Information Technology and Marketing courses.

Lyn has over 15 years of experience in the IT and Marketing industries. She has worked in various roles, including Project Manager, Marketing Manager, and IT Consultant. She is an expert in digital marketing, project management, and software development.

Lyn is a certified Project Management Professional (PMP) and a Certified Marketing Communication Professional (CMC). She is also a graduate of the MBA-Marketing program at ESSCA Management School Budapest and De La Salle University-Manila.

Lyn is a frequent speaker and trainer on digital marketing and project management topics. She is also the host of the podcast “Digital with Lynola.“

Frequently Asked Questions (FAQs)

What are the key topics covered in the training?

In our strategic marketing training, you will delve into the essentials of strategic marketing and why it is crucial for business success. We’ll guide you through creating a comprehensive strategic plan, starting with setting your vision and performing a SWOT analysis to developing SMART objectives. You’ll learn to conduct environmental scans to analyze external factors impacting your business and identify your target market by understanding customer demographics and behavior. We’ll also explore the customer journey, optimizing each touchpoint to enhance customer experience.

Our sessions will cover various marketing strategies, including digital and content marketing, social media, and more, helping you choose the right tactics for your business. Finally, you’ll learn to identify and track key performance indicators (KPIs) to measure your marketing campaigns’ success, analyze data effectively, and make informed decisions to improve performance. This training is designed to equip you with the skills and knowledge to create and execute effective strategic marketing plans, ensuring your business achieves its objectives and stays ahead in the competitive market.

Who is the training designed for?

The training is designed for a diverse audience, including small business owners and entrepreneurs looking to grow their online presence, and professionals from various fields such as IT, finance, healthcare, and education who wish to enhance their personal branding. Non-profit organizations and NGOs aiming to increase their reach and impact can also benefit from the training. Additionally, marketing assistants, administrative staff, and team members seeking to complement their skills, as well as anyone curious about digital marketing and its potential benefits in their personal or professional life, will find the training valuable.

How can I register for the training?

To register for a webinar, follow the registration link provided on the event page. Add the webinar to your cart, then fill out the necessary details and submit the form. After submitting, you will receive a confirmation email with further instructions.

Are there any prerequisites for attending the training?

Typically, our strategic marketing training webinars are designed to accommodate participants with varying levels of experience. While there are no strict prerequisites, familiarity with basic marketing concepts may enhance your understanding. We recommend a keen interest in marketing strategies and a willingness to engage in discussions and activities during the session.