Strategic Marketing Training with Lyn Ola

Elevate your marketing expertise in our immersive webinar, where we not only explore the nuances of digital marketing strategy but also guide you in crafting actionable plans for success. Whether you’re a seasoned marketer or a budding entrepreneur, this webinar is your gateway to mastering the art of strategic planning and execution in the digital age.

*Event Details:*

Date: March 23, 2024

Time: 8:00 am – 12:00 nn

Location: [Virtual via Zoom]

*What You Will Learn:*

Introduction to Strategic Marketing

• Definition and significance of strategic marketing
• Differentiating strategic marketing from tactical and operational marketing

Understanding Market Dynamics

• Market analysis and segmentation
• Identifying target audiences and buyer personas

Building a Strong Brand Foundation

• The role of branding in strategic marketing
• Creating a unique value proposition
• Brand positioning and differentiation strategies

Strategic Marketing Planning

• Developing a marketing plan: goals, objectives, and key performance indicators (KPIs)
• SWOT analysis and its application in marketing strategy
• The importance of aligning marketing goals with overall business objectives

Innovative Marketing Strategies
Customer Relationship Management
Measuring and Analyzing Marketing Performance

*Objectives:*

• Strategic Framework: Learn how to build a robust digital marketing strategy that aligns with your business goals and resonates with your target audience.
• Tactical Mastery: Gain insights into the latest tools and tactics that will amplify the impact of your marketing efforts, from SEO and social media to data-driven decision-making.
• Audience Engagement: Discover strategies to create compelling content and foster meaningful engagement, turning casual visitors into loyal customers.
• Measurable Success: Understand key performance indicators (KPIs) and metrics to track the effectiveness of your marketing campaigns, ensuring a measurable return on investment.
• Adaptability: Stay ahead of the curve by learning how to adapt your marketing strategy to evolving market trends and consumer behaviors.
• Actionable Plans: Participate in hands-on sessions to create strategic marketing plans tailored to your business, ensuring a roadmap for success in the digital landscape.

Attendees will gain expertise in the following areas:

• Market Identification and Segmentation: Learn effective techniques for identifying target markets and segmenting audiences to tailor marketing strategies.
• Setting Objectives and KPIs: Understand the process of defining clear objectives and key performance indicators (KPIs) crucial for measuring marketing success.
• Industry Analysis: Develop skills in conducting insightful industry analysis to identify opportunities and threats, providing a solid foundation for strategic decision-making.
• Marketing Framework: Master the art of creating a comprehensive marketing framework that aligns with business goals, ensuring a strategic and cohesive approach.
• Tools Utilization: Explore the latest tools and technologies essential for executing successful marketing campaigns, from analytics platforms to automation tools.
• Freebie: Marketing Plan Template: As a bonus, receive a practical marketing plan template to jumpstart the application of acquired knowledge, providing a valuable resource for crafting strategic plans.

Who Should Attend:

This masterclass is perfect for:

• Small Business Owners and Entrepreneurs seeking to grow their online presence.
• Professionals from various fields (IT, finance, healthcare, education, etc.) who wish to enhance their personal branding.
• Non-profit organizations and NGOs looking to increase their reach and impact.
• Marketing Assistants, Administrative Staff, and Team Members who want to complement their skills.
• Anyone curious about digital marketing and its potential benefits in their personal or professional life.

About Lyn

Project Management Certification in Prince2 | Certified Management Consultant

Lyn Ola is an IT and business professional with expertise in Strategy and Marketing. She is sought after for her expertise in Digital Marketing, Project Management, and Software Development projects.

Get your ticket now!

Steps for registration:
1. Click “GET YOUR TICKET NOW!”
2. Click “ADD TO CART”
3. Pay the registration fee on the payment options provided.
4. Wait for the confirmation email which states that you successfully registered.
5. The Zoom link will be sent to your registered email address at least a day before the date of the webinar. See you at the webinar!

Contact lyn@chimesconsulting.com for more details.